Broadcast Media 

As early pioneers in direct response media, B2C Agency have worked on hundreds of campaigns.

This unparalleled experience has provided us with a thorough knowledge of what can work in the direct response market. 

Our buying philosophy is to minimize risk at every step to help ensure that campaigns remain viable as they develop from a test to an ongoing business.

Our buyers account for many different factors as negotiations are finalized, including:

• Core Target Groups
• Viewing Habits by day of week and hour of day
• Efficiency - i.e. the cost of buying the planned demographic
• Seasonality
• Thorough competitor analysis

Plans will always suit our client's products, not the agency's ongoing deals.

The same procedures are used (where possible) for long-form and short-form advertising.