Product Suitability 

Our experience in the home shopping industry means that we are experts in assessing products to determine whether they are suitable for a direct response campaign.

Here are some of the factors that can contribute to making a successful direct response product:

• Does the product have mass appeal?
• Can it be easily demonstrated?
• Is it attractively priced and does it offer good value?
• Does it offer consumers an immediate solution?

Contact us to arrange a free product assessment.

After product assessment, we then work with our clients to establish:

• The optimum price point
• P&P costs
• Upsell and cross-sell programmes
• And finally establish a comprehensive profitability analysis and cashflow forecast